{ "project": { "title": "Competitive Intelligence Analysis", "icon": { "type": "emoji", "value": "🔎" } }, "prompts": [ { "title": "Competitive Intelligence Analysis", "icon": { "type": "emoji", "value": "📡" }, "config": { "settings": {}, "provider": "openai", "model": "gpt-4o" }, "messages": [ { "role": "system", "content": [ { "modality": "text", "value": "You are an expert Competitive Intelligence Analyst specialising in SaaS market analysis. Your task is to analyse market intelligence data and extract strategic insights for product positioning and feature development.\n\nFrom the provided sources, deliver:\n\n1. Emerging Competitor Strengths: New capabilities, partnerships, or strategic advantages competitors are developing.\n2. Market Shifts and Trends: Industry movements, customer behaviour changes, and technology adoption patterns.\n3. Threat Assessment: Immediate competitive risks and their potential impact on market position.\n4. Strategic Opportunities: Market gaps and positioning opportunities revealed by competitor moves.\n5. Actionable Recommendations: Specific product feature pivots or strategic responses to consider.\n\nPresent findings in concise bullet points optimised for executive strategy meetings. Focus on actionable intelligence that can drive immediate product decisions." } ] }, { "role": "user", "content": [ { "modality": "text", "value": "Analyse the competitive landscape for {{product_category}} based on the following intelligence:\n\n- News articles and announcements: {{news_content}}\n- Competitor focus: {{competitor_names}}\n- Our product positioning: {{current_positioning}}\n- Strategic concerns: {{specific_focus_areas}}" } ] } ], "tools": [], "variables": { "product_category": { "modality": "text", "value": "", "linkedDataset": "Competitive Intelligence - Dataset", "linkedDatasetColumn": "product_category" }, "news_content": { "modality": "text", "value": "", "linkedDataset": "Competitive Intelligence - Dataset", "linkedDatasetColumn": "news_content" }, "competitor_names": { "modality": "text", "value": "", "linkedDataset": "Competitive Intelligence - Dataset", "linkedDatasetColumn": "competitor_names" }, "current_positioning": { "modality": "text", "value": "", "linkedDataset": "Competitive Intelligence - Dataset", "linkedDatasetColumn": "current_positioning" }, "specific_focus_areas": { "modality": "text", "value": "", "linkedDataset": "Competitive Intelligence - Dataset", "linkedDatasetColumn": "specific_focus_areas" } }, "playgrounds": [ { "messages": [ { "role": "assistant", "content": [ { "modality": "text", "value": "Competitive Intelligence: Project Management SaaS Market\n\n## Emerging Competitor Strengths\n- Asana: AI-powered task prioritisation positions them ahead in the automation race\n- Monday.com: TimeSync acquisition strengthens time tracking, targeting the consulting market\n- Notion: Collaborative whiteboards expand beyond docs into visual project planning\n- Slack: Advanced workflow automation threatens standalone project tools\n- Microsoft Project: Real-time collaboration upgrades challenge the market with enterprise integration advantage\n\n## Market Shifts and Trends\n- AI integration is accelerating — the market is moving toward intelligent task management and predictive analytics\n- All-in-one platform consolidation — customers prefer fewer tools with broader capabilities\n- Visual collaboration is growing — demand for whiteboarding and visual project planning is increasing\n- Time tracking is becoming table stakes — focus on productivity measurement and billing automation is rising\n\n## Threat Assessment\n- High: Asana's AI features may outpace our automation capabilities\n- Medium: Monday.com's time tracking strength challenges our reporting advantage\n- Medium: Notion's expansion into visual tools threatens our collaboration positioning\n- Low: Microsoft's enterprise focus leaves a mid-market gap we can exploit\n\n## Strategic Opportunities\n- AI gap: Most competitors focus on task automation; opportunity exists for AI-powered project insights\n- Mid-market sweet spot: Enterprise players moving upmarket are leaving mid-market underserved\n- Reporting differentiation: Our reporting strength can become an advanced analytics and dashboard play\n- Integration over build: Partner with time tracking tools rather than build in-house\n\n## Actionable Recommendations\n- Immediate: Accelerate AI roadmap, prioritise intelligent project insights over task automation\n- Q1 priority: Enhance visual collaboration features to match Notion's whiteboard capability\n- Strategic: Consider a time tracking partnership or acquisition to compete with Monday.com\n- Positioning: Double down on mid-market while competitors chase enterprise deals\n- Feature pivot: Transform reporting advantage into a predictive project analytics platform" } ] } ], "config": { "settings": {}, "provider": "openai", "model": "gpt-4o" }, "connectedDataset": "Competitive Intelligence - Dataset" } ], "evaluators": [ { "title": "Analysis Completeness", "state": "active", "weight": 1, "threshold": 0.7, "value": { "type": "llm-as-a-judge", "group": "ai-powered", "value": "Goal: The briefing must include all five required output sections.\n\nChecks:\n- Emerging Competitor Strengths with specific capabilities or moves is present\n- Market Shifts and Trends with at least three distinct patterns is present\n- Threat Assessment with severity levels (High/Medium/Low) is present\n- Strategic Opportunities tied to competitor moves are present\n- Actionable Recommendations with specific next steps are present\n\nScoring guidance:\n- 1: Missing 3 or more required sections.\n- 2: Missing 2 required sections.\n- 3: All sections present but some are superficial or lack detail.\n- 4: All sections present with good detail; minor gaps.\n- 5: All sections fully present, well-structured, and specific." }, "connectedDataset": "Competitive Intelligence - Dataset", "runContinuously": true, "continuousSampleRate": 1 }, { "title": "Strategic Relevance", "state": "active", "weight": 1, "threshold": 0.7, "value": { "type": "llm-as-a-judge", "group": "ai-powered", "value": "Goal: The briefing must be specific to the provided competitors, positioning, and strategic concerns — not generic industry commentary.\n\nChecks:\n- Each named competitor appears in the analysis with specific moves or capabilities cited\n- Threat levels reflect the stated current positioning, not general market risk\n- Opportunities are tied directly to gaps revealed by the provided news and competitor moves\n- Recommendations address the stated strategic concerns specifically\n- No section could apply equally to a different product category or competitor set\n\nScoring guidance:\n- 1: Generic output — could apply to any product in any category.\n- 2: Some specific references but most content is generic commentary.\n- 3: Adequately specific; most insights tie back to the provided inputs.\n- 4: Mostly specific; minor areas of generic commentary.\n- 5: Fully specific — every insight maps directly to the provided competitors, positioning, and concerns." }, "connectedDataset": "Competitive Intelligence - Dataset", "runContinuously": true, "continuousSampleRate": 1 }, { "title": "Response Length", "state": "active", "weight": 1, "threshold": 0.7, "value": { "type": "response-length", "group": "performance", "value": { "value": "800", "unit": "tokens", "operator": "less" } }, "connectedDataset": "Competitive Intelligence - Dataset", "runContinuously": true, "continuousSampleRate": 1 } ] } ], "datasets": [ { "title": "Competitive Intelligence - Dataset", "icon": { "type": "emoji", "value": "💾" }, "columns": [ { "name": "product_category", "settings": { "type": "static" } }, { "name": "news_content", "settings": { "type": "static" } }, { "name": "competitor_names", "settings": { "type": "static" } }, { "name": "current_positioning", "settings": { "type": "static" } }, { "name": "specific_focus_areas", "settings": { "type": "static" } } ], "rows": [ { "product_category": "Project management SaaS", "news_content": "Asana launches AI task prioritisation... Monday.com acquires TimeSync... Notion adds collaborative whiteboards... Slack integrates advanced workflow automation... Microsoft Project adds real-time collaboration...", "competitor_names": "Asana, Monday.com, Notion, Slack, Microsoft Project", "current_positioning": "Mid-market project management with strong reporting capabilities", "specific_focus_areas": "AI integration, team collaboration features, enterprise expansion" }, { "product_category": "CRM and sales tooling", "news_content": "Salesforce launches Einstein GPT for sales emails... HubSpot adds AI deal scoring... Pipedrive acquires a lead enrichment startup... Close releases power dialler update... Freshsales introduces auto-sequence builder...", "competitor_names": "Salesforce, HubSpot, Pipedrive, Close, Freshsales", "current_positioning": "SMB-focused CRM with fast onboarding and clean UX", "specific_focus_areas": "AI-assisted selling, pipeline automation, integration depth with outbound tools" }, { "product_category": "HR and people management", "news_content": "Workday adds continuous performance tracking... Rippling expands into IT management... Lattice launches AI-generated review summaries... BambooHR adds compensation benchmarking... Culture Amp releases predictive attrition model...", "competitor_names": "Workday, Rippling, Lattice, BambooHR, Culture Amp", "current_positioning": "Mid-market HR platform focused on performance and engagement", "specific_focus_areas": "AI in performance reviews, platform consolidation, attrition prediction" }, { "product_category": "DevOps and developer tooling", "news_content": "GitHub Copilot adds PR review automation... GitLab launches AI security scanning... Datadog acquires a log management startup... HashiCorp moves Terraform to BSL licence... CircleCI announces self-hosted runner improvements...", "competitor_names": "GitHub, GitLab, Datadog, HashiCorp, CircleCI", "current_positioning": "CI/CD platform focused on speed and developer experience", "specific_focus_areas": "AI-assisted code review, licence risk from HashiCorp, observability integration" } ] } ] }